Your Guide to the Island
What’s Up FMB is a nonprofit business alliance dedicated to revitalizing Fort Myers Beach through unforgettable events, creative collaborations, and strong community partnerships.
What’s Up
FMB
was born out of a simple idea — when local businesses come together, the whole island
THRIVES.
Our HISTORY
What began as a small collaboration among Fort Myers Beach business owners looking to boost off-season tourism quickly grew into a full-scale movement to rebuild and reimagine our island after Hurricane Ian. Within weeks,
What’s Up
FMB
was born — a nonprofit business alliance focused on promoting local businesses, hosting signature events, and celebrating the spirit of our resilient island community.
From our first event, Mullet Madness, to our ongoing campaigns like Coast is Clear and Flavors of
FMB, we’ve brought locals and visitors together to rediscover what makes our island unique: its people, its places, and its playful spirit.
OUR MISSION, VISION & VALUES
Mission: Fuel growth and success for every business on Fort Myers Beach by creating memorable events, innovative promotions, and community gatherings that attract visitors all year long.
Vision: A thriving, connected island community where local businesses and residents work together to preserve the character and culture of Fort Myers Beach.
Values: Collaboration • Creativity • Integrity • Island Spirit • Resilience
our BOARD OF DIRECTORS
Executive Board:
President: Dawn Miller - president@whatsupfmb.com
Vice President: Michelle Rich - vp@whatsupfmb.com
Secretary: Danny Timothy - secretary@whatsupfmb.com
Treasurer: – treasurer@whatsupfmb.com
Membership Operations: James Farrell - membership@whatsupfmb.com
By Laws and Governance:
Karen Woodson - karen@whatsupfmb.com
Marketing: Daniel Clarkston - marketing@whatsupfmb.com
Events Chair:
Social Media Chair: Jasen Hunt - info@whatsupfmb.com
Town & Community Liaison: Ben Duval - bduval@tunaskin.net
Membership Community Engagement: Dennis Wagaman - Dennis@whatsupfmb.com
What We Do
🎟️ Events & Festivals: From Mullet Madness to Illuminations Parade, we create experiences that drive visitors and revenue to island businesses.
💼 Business Support: Our alliance provides networking, marketing exposure, and collaboration opportunities to help every business thrive.
🏝️
Community Connection: We foster partnerships with residents, nonprofits, and the Town of Fort Myers Beach to promote island pride and sustainable growth.
GET INVOLVED
Whether you live here, visit often, or just love the beach, there’s a place for you in What’s Up FMB. Let’s rebuild, promote, and celebrate our island — together.
