ISLAND CHARM CRAWL DIRECTORY

Crawl: May - October, 2026


Presented by What’s Up FMB, with support from Alex King Group, King Family Foundation, Diva’s and Dolls, and The Whale, the Island Charm Crawl is a summer-long island adventure running May through October across Fort Myers Beach.


Each stop offers its own experience, giving crawlers the chance to shop, sip, dine, and discover more of the island throughout the season.


Those who complete the crawl will earn a final completion charm and island bragging rights at the closing celebration.

Discover FMB

ISLAND CHARM CRAWL PARTICIPATING BUSINESS Directory

Location Pick Up Spot Action Required Hours
Alex King Group Alex King Group Open Houses Free at Open Houses During Open Houses
Beach Hut Shop Times Square 1000 Estero Blvd Free with $10 purchase Mon-Sat 10-8, Sun 11-7 Closed during Rain
Beach Talk Radio Wahoo Willie's and Lah De Dah Free with $5 donation to FMB-WC During live shows
Blue Parrot Blue Parrot at Lani Kai 1400 Estero Blvd Unit #4 Free with purchase Weekdays 9-4, Weekends 9-6
Detroit Dawgs Detroit Dawgs at Norm's Beach Parking $3 with purchase of coney dog. Mon - Thurs 11-9, Fri - Sun 11-11
DiamondHead Beach Resort Cabana's at DiamondHead Free with purchase at Cabana's Daily 11-8
Diva's N Dolls Diva's & Dolls at Lani Kai Free with purchase of zip beach bag. Daily 10-6
ERA Lahaina ERA Lahaina 6035 Estero Blvd Sign up for neighborhood new with one of our agents in office or at an Open House Mon - Fri 9-2
FMB Cleaning Lady The Whale 1249 Estero Free with mocktail or cocktail 11a-10p
Forever Tides Forever Tides in Times Square Free with $10 purchase at Forever Tides Thur - Sun 1-8
Friends of Bay Oaks Bay Oaks Recreational Campus 2731 Oak St Free with admission or membership. Mon - Fri 8-7
Friends of FMB Public Library FMB Public Library 3rd Floor Free with $5 purchase or donation Mon - Fri 10-1:30. Sat 9:30-12:30
Friends of Lovers Key Lovers Key Welcome and Discovery Center 8700 Estero Blvd Free with visit to Welcome and Discovery Center Wed - Sat 10-2
Friends of Mound House Mound House Free with purchase of membership or admission, or free with purchase over $10 Wed- Sat 9-4
Illuminations Parade Nov 7 Sandy Bottom's Bar and Grill 2307 Estero Blvd Free with $10 donation to What's Up FMB Coming Soon
Island Girl Island Girl 6035 Estero Blvd Free with purchase of Island Girl Flamingo Koozie Mon-Fri 10-3, Sat 10-1
Island's Pancake House Island's Pancake House 2801 Estero Blvd Unit P $2 with purchase or $5 Daily 7:30-2
JobuFest The Whale 1249 Estero Blvd Free with cocktail or mocktail purchase. 11a-10p
Jorge Barrera Wahoo Willie's, Beach Talk Radio Shows and at Open Houses with Jorge Barrera Free with smile Sat 9a-10p, Sun 9a-9p, Mon - Thurs 11a-9p, Fri 11a-10p
JWB Grill JWB Grill in Margaritaville Free with $10 purchase at JWB Grill Daily 4p-9p
La Ola La Ola in Times Square Free with $15 purchase at La Ola Daily 9a-9p
Lah De Dah Beach Bar & Grill Lah De Dah in Margaritaville Free with $10 purchase at Lah De Dah Daily 11a-11p
Legacy Tower La Ola and Norm's Beach Parking Free with $10 donation to What's Up FMB La Ola Daily 9a-9p and Norm's Beach Parking 9a-7p
Legno Italian Kitchen Legno Italian Kitchen in Santini Marina Plaza Free with purchase of a cocktail or mocktail. Sun - Thurs 11-10, Fri & Sat 11-midnight
License to Chill Bar & Grill License to Chill in Margaritaville Free with $10 purchase Daily 7a-11p
Margaritaville Beach Resort Lobby retail store in Margaritaville Free with $10 purchase at Margaritaville Retail Store Daily 9a-9p
Mr. Waves Mr. Waves 1028 Fifth St Free with a $10 Mr Waves drink purchase. Daily 8a-2a
Mullet Madness During Mullet Madness & La Ola Free with $10 donation to What's Up FMB Daily 9a-9p
Nauti Flamingo Nauti Flamingo at Lani Kai Free with $10 purchase and follow on social media. Tues - Sun 11a-5p
Nervous Nellie's Nervous Nellies Free with purchase of Rum Punch, Florida Broiled Platter or Key Lime Pie Sun-Thurs 11a-9p, Friday and Saturday
Petey's Upper Deck Petey's Upper Deck 416 Crescent St Free with frozen drink of cocktail. Mon-Thurs 3-10p, Fri 3-11p, Sat 10a-11p, Sun 10a-10p
Red, White & Beach La Ola & The Whale $10 donation to What's Up FMB
Reflow Plumbing Reflow Plumbing 17617 Broadway Ave Free with $10 donation to FMB Strong Mon - Fri 9a-5p
Robin Sook Island Girl 6035 Estero Blvd Take a selfie with a bus bench or shelter, post and like on the LookWithSook Facebook page. Mon-Fri 8a-6p, Sat 8a-5p, Sun 10a-5p
Shoreside Furnishings & Patio Shoreside Furnishings & Patio 17851 Pine Ridge Unit 1 Free with $10 purchase at Shoreside Furnishings & Patio Tues - Sat 10a-5p
Smokin Oyster Brewery SOB 340 Old San Carlos Blvd Free with purchase of any sandwich, basket or entree. Daily 11a-10p
Snug Harbor Snug Harbor 645 Old San Carlos Blvd Free with purchase of any sandwich, basket or entree. Daily 11a-9p
Sun N Fun Sport Rentals Sun N Fun 1821 Estero Blvd Free with any rental or with merchandise purchase Daily 9a-5p
The Beach Bar The Beach Bar 1668 I St Free with any purchase. 11a-6p Daily
The Cart Shack 17649 San Carlos Blvd Tag The Cart Shack on Social Media Mon-Sat 9a-5p
The Islander Gift Gallery & Boutique The Islander 7205 Estero Blvd Free with donation to the FMB Community Foundation Mon-Sat 9a-7p Sun 10a-5p
The Whale The Whale 1249 Estero Blvd Free with cocktail or mocktail purchase. 11a - 10p
Tiki Bar & Grill Tiki Bar in Lighthouse Inn Resort 1051 Fifth St Free with ppurchase of cocktail or mocktail. 8a-2a
Wahoo Willies Wahoo Willie's 645 Old San Carlos Blvd Free with purchase of any sandwich, basket or entree. Sat 9a-10p, Sun 9a-9p, Mon-Thurs 11a-9p, Fri 11a-10p
Wings on the Beach Participating Locations Free with purchase
Yucatan Beach Stand Yucatan Beach Stand 250 Old San Carlos Blvd Free with purchase of a specialty cocktail or appetizer. Sun-Thurs 11a-10p, Fri-Sat 11a-12a